Gordon L. Patzer, Ph.D.
Appearance

         Research

                 Institute (ARI)
 
Appearance of a person impacts every individual — from birth to death, throughout every community, across the United States and around the world. All people inherit and alter their appearance; many complicated interdependent factors determine appearance; and realities of a person's appearance comprise a phenomenon with dynamics and consequences far more than meets the eye.

The Appearance Phenomenon (AP) encompasses collective realities of a person’s appearance, as typically distinguished by, or aligned with, physical attractiveness. These realities are: (1) pervasive, powerful, and often unrecognized or denied, (2) permeate every person’s life, from employment to entertainment to everywhere in-between, (3) researched in diverse scientific disciplines, and (4) addressed by not-for-profit organizations, government agencies, businesses, and individuals. Despite complexities, enormousness, and importance of the Appearance Phenomenon (AP), and despite its ramifications and applications, no dedicated entity exists to increase this knowledge, awareness, and assistance. Therefore, the Appearance Research Institute (ARI) for Research, Advocacy, and Assistance carries the following three-part mission:
Once fully established, the Appearance Research Institute (ARI) will be multi-disciplinary, global, cross-cultural, not-for-profit, and with diverse funding sources. It will emphasize scientific research, multiple forms of communication, and partnerships with not-for-profit and for-profit entities. My own commitment began more than 30 years ago with a university psychology experiment that investigated appearance realities, and has continued with presentations literally around the world. This effort includes my early research book that is widely and favorably reviewed, and cited in scholarly journals by many researchers in diverse disciplines (The Physical Attractiveness Phenomena, Plenum Publications, 1985, New York and London).

Following this cover letter is my proposal to establish the Appearance Research Institute (ARI) for Research, Advocacy, and Assistance. Please review it, and let me know if you have questions or comments. Also, please give this material to others who might be interested, or provide me with their names and I will send it to them directly.

Thank you for your consideration, it is greatly appreciated.

Sincerely,

Gordon L. Patzer, Ph.D.


APPEARANCE RESEARCH INSTITUTE (ARI)

for

RESEARCH – ADVOCACY – ASSISTANCE


Gordon L. Patzer, Ph.D.
Director and Founder
Chicago, Illinois 60605
U.S.A.

E-Mail:  Gordon@GordonPatzer.com
Website:
www.gordonpatzer.com





                                                             Contents



APPEARANCE RESEARCH INSTITUTE (ARI)

for Research, Advocacy, and Assistance

      Abstract / Brief Overview Summary
             Appearance Phenomenon (AP)
             Appearance Research Institute (ARI)
                    Founding Director
                    Services
                    Board of Directors / Council of Overseers
                    Financials
       Mission
       Vision
       Core Values
       Strategies, Functions, and Activities
             To Advance Understanding
             To Increase Awareness
             To Improve Assistance
        Center for the Study of Physical Attractiveness (C-SPA)
        Appearance Phenomenon Association (APA)
        Budget

DIRECTOR and FOUNDER

        Introduction
        Introduction, Expanded
        Central Research and Publications
        Recognitions and Citations by Other Researchers
        University Degrees, Earned
        University Experience
         International Travels and Residences
         Non-University Experience

APPENDIX concerning APPEARANCE PHENOMENON (AP)

          Primary Components / Concepts
          Basic Characteristics
          Summary of Realities

APPENDIX concerning FINANCIALS
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Scholarships (to students, professors, and other scientific researchers)
Grants for partnership efforts with pertinent nonprofit organizations

Expenses to advocate anti-discrimination laws and legislative actions
Annual conference

Office space rent, utilities, and so forth
Newsletter and scholarly journal
Internet Website (maintenance, ISP, subscription research services, so forth)
Travel
Office (miscellaneous supplies and services)
Telephone

Director of/for the Appearance Research Institute
Researcher/Grant Writer/Press Release Writer
Administrative assistant
Other office personnel assistance
Standard employment benefits costs (30% of above personnel)
Board of Directors-Overseers (expenses)

                                                                                
 
                                                    DIRECTOR and FOUNDER

Introduction

Gordon L. Patzer, Ph.D., serves as the founding and operating director for the Appearance Research Institute (ARI) for Research, Advocacy, and Assistance. His complete resume is on file, available on request. He, as well as the entire operations of the Appearance Research Institute, is assisted and guided by a multiple-member Board of Directors/Council of Overseers that will be formalized once ARI is fully established.

Introduction, Expanded

Gordon L. Patzer, Ph.D., is respected and recognized internationally for his expertise concerning physical attractiveness phenomenon. Hundreds of researchers and scholars have cited formally his published analyses and perspectives, while scores of reporters for popular mass media have published interview quotes. His commitment to scientifically understand the psychology and sociology of physical attractiveness at levels far more than meets the eye and far beyond skin deep is a long-term quest. The national American primetime television news program Dateline NBC, while featuring his expert analyses on-camera for an investigative segment broadcast in 2004, reported that, “Dr. Patzer has spent more than 30 years studying physical attractiveness.”

Dr. Patzer has succeeded in executive positions in and out of academia. Prior to accepting his dean’s position at Roosevelt University in Chicago, California State University honored his service while a dean with their lifetime title of Professor Emeritus. University employments include more than ten years as a university dean, ten years as a university department chair, and progress up professorial ranks to tenured professor, as well as earning a Ph.D., MBA, MS, and BA.

Business employments have focused on organizational strategy for consumer / audience behavior in primetime programming at CBS Television Network and in the movie industry at Saatchi & Saatchi. Earlier, as an entrepreneur, he started two small businesses: a talent booking agency and an employment agency.

Interviews with Dr. Patzer discussing physical attractiveness phenomenon have been reported by the Associated Press, published by newspapers from west coast USA (Los Angeles Times) to east coast USA (Boston Sunday Herald) to England (Sunday Correspondent, London), magazines (Harper's Bazaar, ELLE, Working Woman, Self Magazine, and Los Angeles Times Magazine), on radio in large and small American markets, and on the Internet (WebMD, MSNBC, CNN.com, online magazines internationally, and blog discussions originating in many countries). The Today Show on NBC, a national morning talk-and-news television program, featured him on-camera for a research news segment broadcast in 2005 about employment and pay differences caused by physical attractiveness. Likewise, the national radio program hosted by Bill O’Reilly, The O’Reilly Factor, has featured his expertise.

Recent endorsement review comments from a diverse range of professionals, available on request, further emphasize his respected and recognized expertise.

Central Research and Publications

Dr. Patzer conducted his first formal study (scientific, scholarly, university-based experiment) to investigate the Appearance Phenomenon (AP), specifically physical attractiveness realities, nearly 30 years ago (in 1973). Among the three books that he has authored, The Physical Attractiveness Phenomena published by Plenum Publications (New York and London, 1985), has been very well received and widely reviewed within disciplines that include business, psychology, medicine, law, and education. He has published approximately 25 articles in scholarly research journals.

All the primary research requirements for his four earned university degrees explored the Appearance Phenomenon (AP):
He has since made presentations literally around the world about the Appearance Phenomenon (AP) and the Physical Attractiveness Phenomenon (PAP), given interviews for television, radio, newspapers, and magazines ranging from local small media to national and international media, and consulted with corporations about related business strategies with national (United States) and international implications.

Recognitions and Citations by Other Researchers

Work published by Dr. Patzer concerning the Appearance Phenomenon and the Physical Attractiveness Phenomenon has been noted and reviewed in scholarly journal articles published in and outside the United States by more than 300 other researchers.

Examples of the above scholarly journals range from:
Contemporary Psychology, Contemporary Sociology, Science, American Scientist, The Journal of Psychology, Journal of General Psychology, Journal of Cross-Cultural Psychology, Journal of Applied Social Psychology, Basic and Applied Social Psychology, Physical Appearance and Gender: Sociobiological and Sociocultural Perspectives; Personality and Individual Differences, Journal of Sport & Exercise Psychology…to the…

Journal of Marketing, European Journal of Marketing, Journal of Consumer Marketing, Journal of Marketing Research, Journal of Advertising, Journal of Advertising Research, Journal of Marketing Education, Psychology and Marketing, Journal of Management, Medical Group Management, Journal of Business Research, Journal of Business Ethics…to the…

Journal of Esthetic Dentistry, Clinics in Dermatology, The Cleft Palate Journal, and Plastic and Reconstructive Surgery…to the…

Chronicle of Higher Education, Educational Research, Childhood Education, Advances in Clinical Child Psychology…to the…Harvard Law Review.
Interviews with and citations of Dr. Patzer in the non-academic press range from national, broadcast programs (Dateline NBC, prime time television news magazine program broadcast nationally, The Today Show on NBC, morning news-talk television program; The O’Reilly Factor, nationally syndicated radio program) to magazines (e.g., Harper's Bazaar, Working Woman, ELLE Magazine, Mademoiselle, SELF Magazine, Cosmopolitan, and Los Angeles Times Magazine) to newspapers from west coast USA (Los Angeles Times) to east coast USA (Washington Post, Crain’s New York Business, Investment News, Boston Sunday Herald) to England (Sunday Correspondent, London), and on Internet such as WebMD.com, CareerBuilder.com, CNN.com, and MSN.com.

University Degrees, Earned
University Experience

University experience for Dr. Patzer includes more than 20 years in leadership positions (i.e., university administration as a Dean or Chair/Head), as well as 15 plus years as a university professor. As noted above, prior to accepting his dean’s position at Roosevelt University in Chicago, California State University honored his service while a dean with their lifetime title of Professor Emeritus.

University employments include more than ten years as a university dean, ten years as a university department chair, and progress up professorial ranks to tenured professor, as well as earning a Ph.D., MBA, MS, and BA. His current university position is at Roosevelt University in Chicago, where he holds a position as a tenured professor. Earlier university positions as a dean comprise 12 years that span the Walter E. Heller College of Business Administration at Roosevelt University to the College of Business and Public Administration at California State University, San Bernardino to the College of Business Administration at California State University, Stanislaus. Other university positions includes tenured professor and head for the Department of Marketing at the University of Northern Iowa, tenured associate professor and chairperson for the Department of Marketing and Business Law at Loyola Marymount University in Los Angles, assistant professor at the University of New Mexico in Albuquerque, and associate professor for a special program for United States Air Force officers pursuing a master's degree through University of North Dakota at the Minot and Grand Forks Air Force bases.

International Travels and Residences

Past residences or past travels, as well as all 50 states of the United States, have included: Argentina, Artic Circle (North Pole), Australia, Brazil, Canada, China, Czechoslovakia, England, France, Germany, Guatemala, Hong Kong, Ireland, Italy, Japan, Macau, Mexico, New Zealand, Nicaragua, Poland, Russia, San Salvador, and Switzerland, and Thailand.

Non-University Experience

As well as successfully holding university positions, Dr. Patzer has succeeded in executive positions out of academia. Business employments have focused on organizational strategy for consumer / audience behavior in primetime programming at CBS Television Network and in the movie industry at Saatchi & Saatchi. Earlier, as an entrepreneur, he started two small businesses: a talent booking agency and an employment agency.

Dr. Patzer has held career-type positions in large organizations outside of universities, as well as having started two owner-operated small businesses that include a live talent-entertainment management firm and an employment agency. His career-type positions in large organizations include CBS Television Network as manager of program analysis for prime time programming, National Research Group of Saatchi & Saatchi as senior strategy consultant for the national/international movie industry, and Frank N. Magid Associates, a strategy-consulting firm for television stations worldwide, as director of product innovation. He served as a founding member of the Board of Directors for Telemarketing Visions Institute, Inc., a nonprofit, tax-exempt corporation to train blind, visually impaired, and physically disabled persons, for employment, and is currently a member of numerous boards of directors that include businesses, charities, and other organizations, profit and not-for-profit.
                            APPENDIX concerning APPEARANCE PHENOMENON (AP)

Appearance of a person impacts every individual – from birth to death, throughout every community, across the United States, and around the world. All people inherit and alter their appearance; many complicated interdependent factors determine appearance; and realities of a person's appearance comprise experiences and facts with dynamics and consequences far more than meets the eye. Significant scientific research documents this situation to be accurately described as the Appearance Phenomenon (AP).

Primary Components / Concepts

Many components and dimensions comprise the Appearance Phenomenon, including the rather integral Physical Attractiveness Phenomenon. Appearance is at the heart of the Appearance Phenomenon, as the namesake expresses. Similarly, physical attractiveness is at the heart of the Physical Attractiveness Phenomenon.

Appearance

Appearance is the way someone or something looks. It can be a blessing or a curse, an asset or a liability. It can grant power or confer weakness. It possesses many dimensions and communicates even more: physical attractiveness, age, ethnicity, gender, race, sex appeal, socioeconomics, fortune-misfortune, health-illness, respect, authority, expertise, liking, suspicion-trust, friend-enemy-terrorist, and on and on and on.

Appearance Phenomenon (AP)

Appearance Phenomenon (AP) is the collective realities of appearance. It is the environment and apparatus through which appearance is transformed into a value that can be a blessing or a curse, an asset or a liability, a benefit or a detriment. It can make the holder strong or weak, liked or disliked, and desired or undesired. Applied to people, the Appearance Phenomenon (AP) is the collective realities of a person’s appearance. It surrounds, permeates, and includes all of us. Its impact spans our life, from cradle to coffin.

Physical Attractiveness

Physical attractiveness is how pleasing someone or something looks. It is inextricably interrelated with, and largely inseparable from, appearance. It ranges from high to low, and carries corresponding worth. While physical attractiveness is one dimension of a person’s appearance, its importance is far, far greater. It wields great power, between people and within people. At the same time, the influence and impact are immensely greater than recognized, expected, known, or admitted.

Physical Attractiveness Phenomenon (PAP)

Physical Attractiveness Phenomenon (PAP) is the collective realities of appearance as distinguished by, or aligned with, physical attractiveness. Analogous to appearance and the Appearance Phenomenon, the Physical Attractiveness Phenomenon transforms physical attractiveness into a value that can be a blessing or curse, asset or liability, benefit or detriment. It can make the holder strong or weak, liked or disliked, and desired or undesired. Applied to people, the Physical Attractiveness Phenomenon is the collective realities of a person’s appearance as distinguished by, or aligned with, a person’s physical attractiveness. It surrounds, permeates, and includes all of us, and its impact spans our life, from cradle to coffin. Furthermore, the impact of the Physical Attractiveness Phenomenon is pervasive and powerful, while often unrecognized, unknown, or not admitted and denied.

Basic Characteristics

Appearance is by-and-large inseparable from Appearance Phenomenon. It is the Appearance Phenomenon that gives appearance its persona or character. Characteristics basic to appearance and the Appearance Phenomenon include the fact that appearance is inherited and altered, many determinants with complex interrelations identify appearance, the proverbial statement about far more than meets the eye is applies perfectly, and significant scientific research documents qualities of appearance and its larger universe of the Appearance Phenomenon.

Inherited and Altered

A person’s appearance is inherited at birth and evolves naturally throughout the person’s lifetime, progressing typically through predictable aging patterns and sometimes unpredictably as caused by accidents and illnesses. A person’s appearance inherited at birth and which changes naturally throughout a lifetime cannot be stopped. Yet it can be, and is, altered purposely by everyone to varying extents. Actions to alter a person’s appearance range along a continuum from the routine to the extreme, with effects that range from temporary to permanent. These actions are reflected by a continuum of overlapping levels or categories:
l  Fundamental hygiene products and procedures (ranging from routine bathing and grooming to routine dental and medical treatments) are one category.
l  Adornments (such as clothes, jewelry, cosmetics, and fragrances) are a second category.
l  Healthy appearance characteristics (such as weight and weight control, diet and dieting, eating and eating disorders, and exercise and physical fitness) are a third category.
l  Dentistry, and particularly esthetic dentistry (with the entire range of dental treatments, procedures, products, and esthetics), are a fourth category.
l  Medicine and medical practices (particularly the treatments, procedures, products, and surgeries most related to appearance) are a fifth category.
l  Non-physical factors (that influence a person’s appearance) are a sixth category. Actions here are performed to alter non-physical aspects about a person, which then in-turn alter the person’s appearance. For example, affecting the observation/perception of a person’s physical appearance and physical attractiveness are factors such as self-esteem, body image, body language, attitude, confidence, personality, conversation skills, voice and speech, education, social status, reputation, financial standing, and occupation.
Technology, ethics, religion, societal norms, social pressures, and financial resources, as well as an individual’s own judgment and motivation, define actions and alternations that are acceptable for a person’s appearance. Of course, practically everything involving actions to alter a person’s appearance is dynamic and continually evolving, to the point where now on the horizon are potential new technologies, and interests, to alter a person’s appearance before birth.

Determinants

Determinants of a person’s appearance are many and complicated. While appearance includes many visual physical features, a person’s appearance also includes many non-visual, non-physical aspects. For example, scholarly research strongly documents that the observer of a person’s physical appearance is significantly influenced by the observed person’s non-physical aspects including reputation, career and occupation, education, speech and voice, odor, finances, attitude, environment, friends, and mates. At the same time, every visible physical feature of a person’s body and face influences a person’s appearance. The influences of these body and face features are compensatory and non-compensatory. Non-compensatory is when a particularly favorable or unfavorable body or face feature impacts a person’s appearance independently or rather singularly as if viewed in isolation. Compensatory is when body and face parts impact appearance interdependently or collectively, with a favorable or unfavorable feature offset by another feature. Interactions between features complicate the determinants of a person’s appearance because: physical features interact with other physical features, non-physical aspects interact with other non-physical aspects, and physical features and non-physical aspects interact.

Far More Than Meets The Eye

A person’s appearance is far more than meets the eye — the situation is dynamic, determinants and options for alternations are many and complicated, and pertinent dimensions of psychology and sociology are pervasive and powerful throughout the Appearance Phenomenon (AP). Furthermore, these are often unrecognized, unacknowledged, or denied. The reality is that around the world, throughout history, as well as today in the United States, people are impacted from birth to death by their appearance. Likewise, entire populations are impacted. Examples in which a person’s appearance exerts a significant impact upon and within individuals include:
l  Development of children, starting literally at birth.
l  Education of students of all ages, including adults.
l  Health of all people, physical/medical and psychological.
l  Employment, ranging from interviews to hiring to on-the-job performance.
l  Selection of and satisfaction with marriage partners and platonic friends.
l  Politics, including the election and success of political candidates.
l  Treatment by others, including medical doctors, lawyers, judges, jurors, and strangers.
l  Motivations to diet, exercise, seek esthetic dentistry and cosmetic surgery, and so forth.
l  At times, significant influence in suicide, murder, and other deaths.
Scientific Research

Approximately 2,000 articles published in professional, scientific, scholarly research journals document the Appearance Phenomenon (AP), particularly as it regards physical attractiveness. While these articles often focus on the psychology (and its many sub-disciplines) of a person’s appearance, relevant scholarly disciplines are diverse and include anthropology, art, biology, business and commerce, child and human development, communication, criminal justice, critical theory, economics, education, feminism, law, literature, medicine, philosophy, politics and political science, social work, sociobiology, and sociology. Published research documents the fallacies of common clichés and complexities of the associated discrimination. The research, for example, reveals (1) appearance might be skin deep but its effects run much much deeper, (2) appearance or beauty might be in the eye of the beholder, but there is very high agreement between beholders, (3) people do judge books by their covers, and (4) actions do speak louder than words. Furthermore, research reveals that on many dimensions, “beauty is ugly.” Individuals and societies of every culture – around the world in the past, present, and, no doubt, the future – assign or place excessive importance on a person’s appearance, particularly in regard to physical attractiveness. Overwhelmingly, consequences are beneficial for people with appearance higher in physical attractiveness and detrimental for people with appearance lower in physical attractiveness.

A critical mass of significant, scientific evidence documents ever-present impacts of a person’s appearance, on and in the life of every person. In summary:
On-going research continues to discover more knowledge (information, facts, truths, principles, and understanding) about appearance and the Appearance Phenomenon (AP). This knowledge includes dynamics, benefits, detriments, and consequences of a person’s appearance and its influences on individuals and groups of people. However, despite the complexity, enormousness, and importance of appearance, and despite its ramifications and applications, no entity exists to increase respective knowledge or to assist people disadvantaged. Correspondingly, an entity is now proposed to be fully established, to move toward correcting this situation, which is the Appearance Research Institute (ARI) for Research, Advocacy, and Assistance.

Summary of Realities

The realities of appearance and physical attractiveness are particular to, but certainly not limited to, areas within broad definitions of psychology and sociology. These realities are:
                                          APPENDIX concerning FINANCIALS

Once fully established, the Appearance Research Institute (ARI) will be a 501(c)(3) not-for-profit, tax-exempt organization operating under respective charitable nonprofit corporation laws.

Financial Support - Financial Support for Appearance Research Institute (ARI)

The Appearance Research Institute for research, advocacy, and assistance, is a not-for-profit entity located within its host university/institution. Donations made directly to the Appearance Research Institute or made to the host university/institution and designated for the Appearance Research Institute are tax deductible to the extent allowable by law for such contributions to not-for-profit organizations.

Appearance Research Institute

The Appearance Phenomenon (AP) is worldwide and, accordingly, the Appearance Research Institute (ARI) is global, cross-cultural, and multi-disciplinary; along with a wide range of funding sources as a not-for-profit organization. Among the financial resources accepted to advance the Appearance Research Institute, three types are especially invited:




l  Tax deductible donations (as allowed by approved tax laws).
l  Donations that are not tax deductible.
l  Paid advertising.

Other types of financial support encouraged:

l  Philanthropic endowment and naming opportunities.
l  Grants from foundations, wide-ranging organizations, and individuals.
Tax Deductible Donations

Tax deductible donations (one-time or annual financial gifts, through charitable trusts, and through planned giving) can be made to support the work of the Appearance Research Institute, which, as stated in mission of the Appearance Research Institute, includes awarding of scholarships to university students and appropriate others who wish to perform formal research and service pertinent to the Appearance Phenomenon and the Physical Attractiveness Phenomenon. As noted above, donations made directly to the Appearance Research Institute or made to host university/institution and designated for the Appearance Research Institute are tax deductible to the extent allowable by law for such contributions to not-for-profit institutions.

Donations Not Tax Deductible

Donations not tax deductible may be one-time or annual financial gifts. They differ from the above described donations only in the aspect that such financial gifts are not tax deductible. However, these financial gifts can be made in the same way to support to work of the Appearance Research Institute, which, as stated in mission of the Appearance Research Institute, includes awarding of scholarships to university students and appropriate others who wish to perform formal research pertinent to the Appearance Phenomenon and the Physical Attractiveness Phenomenon.

Paid Advertising

Paid advertising is acceptable by the Appearance Research Institute (ARI) for:
l  Banner advertising on the ARI website homepage, stationary and variable.
l  Banner advertising beyond the ARI website homepage, stationary and variable.
l  Sponsorship of entire ARI website. Sponsorship of sections within the ARI website.
l  Promotion information placement within the ARI regarding specific movies, books, music/songs, plays.
l  Innovative purposes.
Future Plans

Future plans of the Appearance Research Institute are to be:
l  A 501(c)(3) not-for-profit, tax-exempt organization operating under the charitable nonprofit corporation laws of the respective state in which it is located.
l  Assisted and guided by a multi-member Board of Directors / Council of Overseers.
Future Speculations: Financial Investment Advice regarding Appearance Phenomenon

Speculation farther into the future, once fully established, the Appearance Research Institute may provide financial investment advice concerning the juxtaposition between appearance phenomenon, specifically physical attractiveness phenomenon, and stocks. This section, division, or affiliate of the Appearance Research Institute website will provide financial investment advice for the purchase of stocks, domestic and international, listed on the three major stock exchanges in the United States: NYSE, NASDAQ, and AMEX.

Advice offered will be for individuals and organizations that wish to purchase one or more individual stocks or purchase a collection of stocks known as the APGP Investment Fund. The focus will be on investment grade stocks with particular emphasis on businesses, products, services, professionals, and other entities, related to appearance and the Appearance Phenomenon, especially physical attractiveness and the Physical Attractiveness Phenomenon. Strategic timing, combined with complexities, enormousness, and importance of the Appearance Phenomenon and especially the Physical Attractiveness Phenomenon, along with corresponding ramifications and applications, provide untapped opportunities to invest profitably. As with all investments, past performance of stocks suggested here does not assure future performance.

APGP Investment FundAPGP is an abbreviation for Appearance Phenomenon, Gordon Patzer. The mission of APGP Investment Fund will be to achieve higher returns on money invested with this Fund than might be achieved in alternate investments. It will focus on businesses particularly pertinent to the Appearance Phenomenon and the Physical Attractiveness Phenomenon. This Fund's investment philosophy and operating procedures will follow sound, proven, financial investment practices while utilizing (i.e., exploiting) well documented knowledge about the Appearance Phenomenon and the Physical Attractiveness Phenomenon. As with all investments, past performance of stocks suggested does not assure future performance.
· To advance understanding about appearance,
· To increase awareness about the Appearance Phenomenon (AP), and
· To improve assistance for people disadvantaged by Appearance Phenomenon (AP).
· Clearinghouse for scholars.
· Information source for media.
· Financial assistance for students.
· Funding option for science-based researchers.
· Help for individuals disadvantaged respectively, resource for governments.
· Home for the Center for the Study of Physical Attractiveness (C-SPA).
· Headquarters for the Appearance Phenomenon Association (APA).
Appearance Phenomenon (AP)

Appearance of a person impacts every individual - from birth to death, throughout every community, across the United States, and around the world. All people inherit and alter their appearance; many complicated interdependent factors determine appearance; and realities of a person's appearance comprise experiences and facts with dynamics and consequences far more than meets the eye. Significant scientific research documents this situation to be accurately described as the Appearance Phenomenon (AP).

Appearance Research Institute (ARI)

The Appearance Research Institute (ARI) for research, advocacy, and assistance is multi-disciplinary, cross-cultural, global, not-for-profit, and has a wide range of funding sources. It is open to Internet developments, engineering and technology advancements, entrepreneurial opportunities, and partnerships with not-for-profit organizations, government agencies, for-profit companies/businesses, and individuals. The Appearance Phenomenon (AP) is worldwide and, accordingly, the interests and perspectives of this Institute (ARI) are global.

Director and Founder

The founding director’s own commitment (1) began more than 25 years ago with a university psychology experiment to investigated appearance realities, (2) has continued with presentations literally around the world, and (3) includes an early scholarly research book that is widely and favorably reviewed and is cited in scholarly journals by many researchers in diverse disciplines (The Physical Attractiveness Phenomena, Plenum Publications, 1985, New York and London).

Services

The Appearance Research Institute (ARI) for Research, Advocacy, and Assistance is a:

Once fully established, the Appearance Research Institute (ARI) will publish a newsletter and scholarly journal, maintain membership rosters, fund scientific research efforts, and host one or more annual conferences.

Board of Directors / Council of Overseers

Once fully established, the Appearance Research Institute (ARI) for research, advocacy, and assistance will be assisted and guided by a multi-member Board of Directors/Council of Overseers. One or more celebrity spokespersons will likely assist some public relations.

Financials

To advance the Appearance Research Institute (ARI) financially, funding includes tax-deductible contributions (consistent with approved tax laws), philanthropic endowment, and naming opportunities, and grant proposals to major foundations, other organizations, and individuals. Benefits to additional host institutions include invaluable publicity and outside funding. Once fully established, the Appearance Research Institute (ARI) will be a 501(c)(3) not-for-profit, tax-exempt organization operating under the charitable nonprofit corporation laws of the State of Illinois.

· To focus on people and realities particular to, but certainly not limited to, areas within broad definitions of psychology and sociology.
· To embrace pertinent research in all disciplines ranging literally from A to Z, from anthropology through zoology, pertinent endeavors in all forms of entertainment, and pertinent entities, agencies, and issues intended to assist individuals in regard to their appearance as aligned most closely with physical attractiveness.
· To provide applications in many fields, including business, management, politics, government, employment, public policy, education, individual rights and anti-discrimination issues, law and legal system, medicine, dentistry, optimal human interactions and relations, realization of human potential, engineering, sports, entertainment, and social services
· To work with entities ranging individuals to corporations to Foundations to governments.
· To be open to developments including considerations ranging from ADA/Americans with Disability Act to advances in face recognition devices to concerns about security processes.
· To foster scientific research concerning the Appearance Phenomenon (AP), with the goal to advance respective knowledge (facts, truths, principles). This knowledge includes advancing understanding, such that collected data and information are followed by insight and meaning of those data and information.
· To provide services to government agencies, businesses, and not-for-profit organizations that want to better understand appearance and the Appearance Phenomenon (AP).
· To facilitate the interests of people who are interested in the impact of appearance within and upon the lives of individuals, and within and upon groups of people.
· To assist individuals and groups affected negatively by the Appearance Phenomenon (AP).
· To focus particularly on the psychology and sociology of a person’s appearance.
Core Values

Consistent with its mission and vision, core values of the Appearance Research Institute (ARI) include belief and acknowledgement that existing scientific research overwhelmingly demonstrates: 
Strategies, Functions, and Activities

The mission of the Appearance Research Institute (ARI) comprises different but overlapping strategies, functions, and activities for each of its three components-to advance understanding about appearance, to increase awareness about the Appearance Phenomenon (AP), and to improve assistance for people disadvantaged by the Appearance Phenomenon (AP) and their own appearance.

       To Advance Understanding


To advance this understanding, the Appearance Research Institute (ARI) advocates and supports scientific research that increases knowledge about the Appearance Phenomenon (AP). The institute emphasizes social science research, while also embraces pertinent research in all the sciences and pertinent endeavors in all the arts. Strategies, functions, and activities to accomplish this aspect of the mission and vision are:
· To create and perpetuate the above thought and dialogue among academics, students, media, government policy makers, and leaders in business, religion, and social justice.
· To utilize scholarly journals, Internet, everyday conversation, media forums, formal speakers and presentations, and new developments that may occur pertinent to the above thought and dialogue.
· To stimulate and facilitate scientific research, analysis, discussion, and scholarly publication about appearance and its related phenomenon.
·   To improve help in regard to appearance and its related phenomenon (to researchers, writers, journalists, reporters, government agencies, businesses, profit and not-for-profit organizations, and to other interested individuals) through:
º Information access, discovery, and dissemination.
º Consultation, conferences, special events, and publications.
º Financial help for research that advances knowledge about appearance.
º Partnerships with not-for-profit organizations, government agencies,
     for-profit companies/businesses, and individuals.
· Appearance has significant causal properties, as well as correlation properties.
· Appearance Phenomenon (AP) impacts individuals of all ages in all parts of the world in almost all aspects of their lives - psychology, sociology, biology, medical, interpersonal interactions, and finances, to name a few aspects - as well as groups of people in terms of progress, equality, fairness, and discrimination.
· Appearance of a person is “the way someone looks,” which is inextricably interrelated with a person’s physical attractiveness, which is “how pleasing someone looks.”
· Collective realities of a person’s appearance are so extraordinary as to be accurately designated the “Appearance Phenomenon.”
· Advance understanding of the Appearance Phenomenon (AP).
· Encourage people to make awareness of the Appearance Phenomenon (AP) an active consideration of their everyday lives.
· Decrease discrimination based on a person’s appearance, analogous to legal and societal actions related to discrimination based on race, ethnicity, weight, gender, and so forth.
· Move society in the United States and societies around the world toward greater social justice for all people in terms of appearance.
· Inform and influence the thought and respective dialogue among academics, students, media, government policy makers, and leaders in business, religion, and social justice.
Focus of the above financial assistance in the form of competitive scholarships is to provide funds through competitive grant applications, primarily for scientific, university-based research projects by students (undergraduate and graduate through doctoral) and university professors. These funds are granted regardless of academic discipline, with preference for programmatic and multi-disciplinary projects. Funding for research projects, including doctoral dissertations and articles for publication in peer reviewed scholarly journals, are considered regardless of discipline(s). Once fully established, annual aggregate scholarships will equal $250,000 with the amount of awards ranging from $3,000 to $30,000. On rare occasions, and dependent on financial contributions available from sponsors, supporters, and associates of the Appearance Research Institute (ARI), these scholarships will range up to $100,000 per project. Research efforts funded are projects by students, professors, and teams of researchers whose research is most likely to:
Research funded by Appearance Research Institute (ARI) scholarships is expected to meet scientific standards of testing and peer review. Priority is given to research expected to change beliefs or increase knowledge, but research to confirm conventional wisdom rather than change beliefs or increase knowledge is not excluded from consideration for ARI funding. While such research might on occasion seem “self-important” to some in the general population unacquainted with this topic, those of us who deal programmatically in scientific pursuit of knowledge about the Appearance Phenomenon (AP) have a certain developed judgment for the importance or magnitude of a particular research finding, project, or “story.”

       To Increase Awareness

The section immediately above (“to advance understanding” about appearance) by-and-large applies also to the component of the Appearance Research Institute’s mission “to increase awareness” of the Appearance Phenomenon (AP). Therefore, that text is not replicated here.

       To Improve Assistance

To improve assistance for individuals disadvantaged by the Appearance Phenomenon (AP) and their own appearance, the respective strategies, functions, and activities to accomplish this aspect of the mission and vision of the Appearance Research Institute (ARI) are:
· To advocate and support partnership efforts with nonprofit organizations pertinent to the Appearance Phenomenon (AP). These organizations are those that explicitly attend to the psychological and sociological effects of a person’s appearance that is aligned most closely with a person’s physical attractiveness.
· To provide assistance to individuals: through work with the legal-judicial system to foster laws and policies promoting anti-discrimination pertinent to the Appearance Phenomenon (AP), through work with companies and businesses concerning products and services pertinent to the Appearance Phenomenon (AP), and through public relations efforts to raise societal awareness about the Appearance Phenomenon (AP).
· To advance understanding about appearance and the Appearance Phenomenon (AP), through scientific research; which is one of the three fundamental components of the mission of API.
Important considerations to improve assistance are partnership efforts with not-for-profit organizations pertinent to the Appearance Phenomenon (AP). These not-for-profit organizations have missions and goals compatible with the Appearance Research Institute (ARI) and can be located in or out of the United States. Once fully established, such organizations will range from widely-known, long-established entities (such as March of Dimes with sub-interests concerning reactions to individuals whose appearance is defined by visible physical disabilities) to less widely-known organizations (such as the Susan G. Komen Breast Cancer Foundation, California Breast Cancer Research Program, American Burn Association, National Institute on Aging, and National Dental Association), and Foundations (such as the Dermatology Foundation, the AVON Foundation, and the Sense of Smell Institute formerly the Fragrance Foundation). Examples of other pertinent not-for-profit organizations and programs include:
Examples of additional, albeit dissimilar, interests pertinent to the Appearance Research Institute include:
· Considerations about weight, obesity, and eating disorders.
· Procedures and products capable of altering a person’s appearance.
· Developments regarding face recognition technologies.
· Using a person’s appearance to foretell terrorism and airport security breaches.
· Role of appearance throughout contemporary life, including work, sports, and music.
· Ethical and religious dimensions about cloning of humans.
· Ph.D. (Virginia Polytechnic Institute and State University, 1980)
· M.B.A. (University of Minnesota in Minneapolis, 1976)
· M.S. in Psychology (Pittsburg State University, KS, 1975)
· B.A. in Psychology (Minnesota State University Moorhead, 1973)
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APPEARANCE RESEARCH INSTITUTE (ARI)
for Research, Advocacy, and Assistance



Abstract / Brief Overview Summary


Mission

The mission of the Appearance Research Institute (ARI) for Research, Advocacy, and Assistance is:

      1.  to advance understanding about appearance
      2. to increase awareness of the Appearance Phenomenon (AP), and
      3. to improve assistance for people disadvantaged by Appearance Phenomenon (AP).

Its mission emphasizes (1) scientific research to advance understanding, (2) diverse means to increase awareness, and (3) partnerships with not-for-profit organizations, government agencies, for-profit companies/businesses, and individuals, to improve assistance for people disadvantaged by their appearance and by the Appearance Phenomenon (AP).

Vision

Aligned with its mission to advance understanding, increase awareness, and improve assistance for people disadvantaged, the vision for the Appearance Research Institute (ARI) is:
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APPEARANCE RESEARCH INSTITUTE (ARI)
for Research, Advocacy, and Assistance



Details


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Appearance Phenomenon Association (APA)


Once fully established, the Appearance Phenomenon Association (APA) will be one of the outreach arms of the Appearance Research Institute (ARI). While ARI is externally oriented (e.g., serving as a clearinghouse for scholars, information source for media, financial assistance for students, funding option for science-based researchers, help for individuals disadvantaged, and assisted and guided by a multiple-member Board of Directors/Council of Overseers), the Appearance Phenomenon Association is the means through which individuals and organizations can be affiliated formally with the Appearance Research Institute and through which they can keep informed about respective developments, conferences, and so forth.
· Face to Face - Established program to provide cosmetic surgery, along with psychological counseling, to correct physical deformities caused by domestic physical abuse. Major supporters are the National Coalition Against Domestic Violence and the American Academy of Facial Plastic Reconstructive Surgery.
· Operation Prom Dress - Established program to provide prom dresses and accessories to girls from economically disadvantaged households in the Appalachian area of West Virginia who are not able to purchase such to attend their high school prom. Major supporters are the Manhattan’s Hewitt School, an exclusive private girls school in New York City, and the McKelvey Foundation.
· Child Spree - Established program to provide back-to-school, shopping sprees of $100 for clothing to elementary school children from economically disadvantaged households in communities across the United States. Children shop on their own, escorted by chaperons, while parents and guardians are prohibited from accompanying their children. Major supporters are Target and Mervyn’s retail stores, Salvation Army, McDonalds, and various businesses and social service organizations in the local communities.
· The Smile Train - Program to provide cleft surgery to children at no charge to their parents or guardians, from economically disadvantaged households around the world. Surgeons donate their time and expertise with the goal to release children from a lifetime of shame and isolation caused by the appearance of cleft lips and cleft palates.
Center for the Study of Physical Attractiveness (C-SPA)

The Center for the Study of Physical Attractiveness (C-SPA) is within the organizational boundaries of the Appearance Research Institute (ARI). Organizationally, C-SPA is the division of ARI most directly concerned with scholarly research. The focus of C-SPA is its contribution primarily to the mission dimension of ARI to advance understanding, specifically the activities, efforts, and finances, closest to conducting scientific research. At the same time, C-SPA contributes secondarily, but still very importantly, to the mission dimensions of ARI to increase awareness and to improve assistance.
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Budget      

Appearance Research Institute (ARI) for Research, Advocacy, and Assistance
:  Specific amounts planned and target are available on request for each expenditure item listed here.
Expenditures - Annual and On-Going
Expenditures - Initial Start-Up and One-Time
Internet Website
Office Furnishings and Equipment
Computers, software, and peripherals
Revenue - Sources
Subscription fees for newsletter, scholarly journal, and access to Internet Website information.
Sponsorships, affiliations, and partnerships: Business, government, and other organizations.
Philanthropic gifts, endowments, bequests, and other tax deductible contributions.
Grants achieved through submission of formal competition applications.
Annual conference registration fees and related display fees.
Potential Internet Website opportunities and offerings.
Appropriate entrepreneurial developments.
· Dissertation for doctoral degree (Doctor of Philosophy, 1980)
· Thesis for master’s degree in psychology (Master of Science, 1975)
· “Plan B” project for his master’s of business administration degree (M.B.A., 1976)
· Senior project for his bachelor’s degree in psychology (B.A., 1973)
· Appearance is a compelling informational cue, from which extensive information is inferred, attitudes formed, and behaviors caused.
· Determinants of appearance are many and complicated: physical and non-physical, permanent and temporary, congenital from birth and developed throughout life.
· Dynamics of appearance are pervasive, powerful, and often unrecognized, unacknowledged, or denied.
· Consequences of appearance, especially as appearance is inseparable from or inextricably interrelated with physical attractiveness, are overwhelmingly in one direction.
· pervasive, powerful, and often unrecognized, unknown, or not admitted and denied,
· researched in diverse scientific disciplines, ranging from A to Z, from anthropology to zoology,
· prominent in all aspects of society, permeating endeavors from all types of employment to all forms of entertainment to everywhere in-between,
· addressed by not-for-profit organizations, government agencies, for-profit companies/businesses, and individuals, and
· far-reaching with infinite implications and applications in fields such as business, management, politics, government, employment, public policy, education, individual rights, anti-discrimination, laws, legal system, medicine, dentistry, optimal human interactions, realization of human potential, engineering, product design, sports, entertainment, and social services.
Gordon L. Patzer, Ph.D.
. . . Physical Attractiveness Phenomenon
     Researcher • Writer • Speaker
Recognized • Respected • Insightful
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December 4-5, 2008
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