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                              Physical Appearance, Physical Attractiveness, and
                                           Physical Attractiveness Phenomenon

Physical appearance involves many dimensions; for products, places, people, and more.  Although it can be defined simply as the way something or someone looks, it communicates much, sometimes accurately and sometimes not so accurately.  Concerning the dimensions of people, despite conventional wisdom that appearances can be deceiving or misleading, appearances commonly communicate: age, education, ethnicity, gender, race, socioeconomic level, intelligence, fortune-misfortune, health-illness, respect, authority, expertise, liking, marriage partner appeal, suspicion-trust, friend-enemy-terrorist, and so forth, including physical attractiveness.

Among the dimensions of physical appearance, physical attractiveness tends to be rather uniquely important to the extent that it often dominates other dimensions of appearance in ways that are powerful, pervasive, and frequently unrecognized or denied.

As a particularly important dimension of physical appearance, and frequently the predominate factor in regard to other factors that compose appearance, physical attractiveness -- for products, places, and people -- can be a blessing or a curse, an asset or liability, a benefit or detriment.  To understand when and how physical appearance affects the success of a product in the marketplace or the success of a person in the workplace, it is important also to understand what determines favorable and less favorable appearances, in regard to higher and lower levels of physical attractiveness, and why or how these determinations occur.

In summary, published research conducted literally around the world, through scientifically valid procedures, by scientists in fields literally A to Z, anthropology to zoology, documents that:
 
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                                                             Welcome!

The Physical Appearance Conference 2008 (PAC2008) will be held at the University of Delhi Conference Centre, in Delhi, India, during December 4 to 5, 2008.

PAC2008 will focus specifically on the physical attractiveness dimension of appearance, be multi-disciplinary, and include academicians, practitioners, and others.  Its mission is to look behind the curtain and beyond what may initially meet the meet eye, to explore physical attractiveness--what it influences in our world and what influences it.  Accordingly, the vision for PAC2008 is to be the first in a series of conferences dedicated to pertinent theory, research, perspectives, and realities, to:
· Increasingly explain and understand, based on scientifically-valid research,
· conducted in fields that include business, psychology, sociology, and more,
· with relevance to areas of life that include government policies, business strategies, social consequences, and ethical issues, as well as implications that range from employment to entertainment to the myraid life dimensions in-between.
· Many factors or variables compose physical appearance, with physical attractiveness frequently the most dominant and powerful.
· Physical attractiveness impacts our lives, culture, and economy, in ways pervasive and powerful, while often unknown, unrecognized, and even denied by some people.
· Physical attractiveness of a product or person-or more importantly, how others perceive that physical appearance-shapes the life of products and people in many and often subtle ways.
· The physical attractiveness aspect of physical appearance is, in-turn, composed of many, complicated, interdependent, physical and non-physical sub-factors and dimensions.
Physical Attractiveness Phenomenon

Physical attractiveness phenomenon (PAP) applies analogously to both non-living inanimate entities and living non-human organisms, as well as to humans.  Regardless of entity or organism, PAP transforms physical appearance (especially as represented by different levels of physical attractiveness) into a value that can make the holder accordingly liked or disliked, desired or undesired, and successful or unsuccessful.  In other words, physical appearances equated with levels of higher and lower physical attractiveness result in corresponding benefits and detriments to the respective holder.

Scholarly research suggests that physical attractiveness phenomenon (PAP) occurs through a process that begins with the use of physical attractiveness as an informational cue.  From this informational cue, people infer extensive information that triggers assumptions, expectations, attitudes, and behaviors that cause pervasive and powerful consequences/effects. The effects overwhelmingly favor those with appearances higher in physical attractiveness and disfavor those with appearances lower in physical attractiveness. These consequences circulate back to influence the informational cue stage of the process.

For additional information about Physical Attractiveness Phenomenon, please see the website:  www.GordonPatzer.com 

People and Physical Attractiveness

A person’s physical attractiveness is far more than meets the eye, with consequences that extend far beyond surface looks or surface appearances.

Physical attractiveness phenomenon (PAP) impacts every individual, throughout every community, across India and around the world.  It is the collective realities of a person’s attractiveness, with influences that range from employment to entertainment and everywhere in-between.  These realities connected to a person's physical attractiveness exist throughout life--literally from birth to death, from cradle to grave--and, likely increasingly in the future, even before life begins.

Although a person's appearance is multi-dimensional, physical attractiveness is possibly the prevailing dimension.  Accordingly, the physical attractiveness phenomenon (PAP) is not limited to a particular sex, age, race, income, or geographical location.  It affects males and females, young and old, rich and poor, white and black, small village and big city, and all other people regardless of demographic and socioeconomic descriptor.

Not surprisingly, people at times express discomfort about realities of physical attractiveness phenomenon (PAP), particularly in regard to effects on the lives of people.  Those effects ultimately cause individuals with physical appearances equated with higher and lower physical attractiveness to then correspondingly experience more or less benefits and detriments throughout their lives.  Nevertheless, research conducted around the world through scientifically valid procedures repeatedly document that this phenomenon transcends time, geography, and culture.

Physical Attractiveness beyond People

Existing research data indicate that the basics of physical attractiveness phenomenon (PAP) apply comparably to products, places, and things living and non-living, as well as to people. 

Successful product designers of all sorts, as well as successful businesses representing a large array of products, concern themselves with the physical appearance of their efforts.  Particularly marketplaces with competing products-locally, regionally, and internationally-the most successful products are likely to be those with physical appearances considered to be most physically attractive (of course, without significantly compromising function or performance of the product).  Certainly, people prefer to surround themselves with more physically attractive environments rather than less, as well as to use respective products to perform their work and live their lives.  Accordingly, architects are known to grapple with the topic of physical appearance and specifically physical attractiveness in the design of buildings, as do city planners, certain types of design engineers, artists of all kinds, and designers of all varieties.

With an eye keenly focused on physical appearance, successful designers of such non-living (i.e., inanimate) items and products maintain consciousness that people will use the finished item to perform jobs, to live lives, or, depending on the type of item, to enhance their physical attractiveness.

Another category of non-living things likely significantly affected by physical attractiveness phenomenon consists of products used by people to affect their physical attractiveness.  With an eye keenly focused on physical appearance, and specifically on physical attractiveness, successful designers and businesses working in these product categories consisting of non-living (i.e., inanimate) items maintain consciousness that people will use the finished item not only to perform jobs and to live lives but, depending on the type of item, to enhance their physical attractiveness.  In these situations, the designers are concerned about both the physical attractiveness of the non-living item and its synergistic impact on the physical attractiveness of the person associated with these items.  This dual appearance consideration confronts all people involved with almost all products directly or indirectly applied or used by people. For example, clothes designers might first come to mind, but other professions such as dentists confront analogous dual questions about the appearance of an inanimate item (e.g., shape, color, and look of a tooth cap or porcelain veneer) and its effect on the attractiveness of the person receiving it.
 
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Physical  Appearance  Conference  2008

Theory - Research - Perspectives - Realities

December 4-5, 2008
Delhi, India
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Program
Registration
Host Institution:  University of Delhi, Faculty of Management Studies (DU FMS)
Conference Chairperson:  Gordon Patzer, Ph.D.
Lead Endorsers and Lead Sponsors 
Contact Persons, Questions and Answers
Physical Appearance, Physical Attractiveness, and Physical Attractiveness Phenomoenon
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        Host Institution:  University of Delhi, Faculty of Management Studies

The University of Delhi is located at Delhi, India and is funded by the Government of India.  Established in 1921, it is one of the premier universities of the country and is known for its high standards in teaching and research. It offers courses at the undergraduate and post-graduate levels in most subjects. With the number of students approaching 350,000, it is among the largest universities in the world. The Vice-President of India is the Chancellor of the University of Delhi. The University has a distinguished alumni body and faculty. It is especially known for its faculties in Science, Economics, English and Hindustani Classical Music.  The FMS (Faculty of Management Studies) offers programs in all fields of business leading to master and Ph.D. Degrees, and is routinely ranked within the top 3 or 4 MBA programs in India.

Two individuals within the University of Delhi Faculty of Management Studies, who are particularly noteworthy for their vision, encouragement, and assistance concerning this Physical Appearance Conference 2008 are:




For additional information about the University of Delhi and the Faculty of Management Studies, please see the website at:  www.############.edu.

 
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                             Conference Chairperson:  Gordon Patzer, Ph.D.


Gordon Patzer serves as a faculty member at the University of Delhi with the FMS (Faculty of Management Studies), based on his U.S. Fulbright Scholar award to India.  In the U.S., he holds a position as full-time, tenured professor of business administration at Roosevelt University in Chicago, and was promoted to rank and title of Professor in 1990.

Professor Patzer’s history includes successful employments in executive positions inside and outside of academia.  His university employments include university dean (12 years), business school department head (10 years), and tenured professor (for more than 20 years), as well as earning a Ph.D., MBA, MS, and BA.  In addition, in 2004, California State University honored him with their lifetime title of Professor Emeritus.

Business employments for Dr. Patzer have focused on marketing research and marketing strategy.  His prior executive positions include Saatchi & Saatchi (in the movie industry division) and CBS Television Network (in primetime programming).  Much earlier, as an entrepreneur, he started a talent-booking agency, an employment agency, and a not-for-profit organization (Board of Directors, founding member) to assist blind, visually impaired, and physically disabled persons, for employment.

Dr. Patzer has received respect and recognition, nationally and internationally, for his research and expertise concerning physical attractiveness phenomenon.  Hundreds of researchers and scholars have formally cited his related work, while comparable numbers of reporters for popular mass media have published quotes from his interviews, analyses, and perspectives.

Dr. Patzer has published more than 20 scholarly research articles and 6 books, with his latest book published in 2008 titled, LOOKS: Why They Matter More Than You Ever Imagined (Amacom Books, New York City).

International locations taught or traveled include residential teaching or teaching tours in the following locations:  Argentina, Australia, Brazil, Czechoslovakia, England, France, Germany, Guatemala, Hong Kong, India, Ireland, Italy, Macau, New Zealand, Nicaragua, Poland, San Salvador, and  Switzerland.  His additional travel includes:  Canada, China, Japan, Jordan, Mexico, Pakistan, Russia, Scotland, Thailand, and Wales.

For additional information about Gordon Patzer, please click to the website page:  About Gordon Patzer

Contact information:  Professor Gordon Patzer can be contacted while in India at his University of Delhi FMS email address (
gpatzer@fms.edu) or at anytime at his current Roosevelt University email address (gpatzer@roosevelt.edu) or through his permanent website (www.GordonPatzer.com) at his respective website contact page: Contact Gordon Patzer.
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· Professor J. K. Mitra, Ph.D. Head and Dean
·
Professor Vijay Kapur, Ph.D., Professor of Marketing, Sales, and Strategic Management
Welcome to the Physical Appearance Conference 2008
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Three important dates:  (1)  The deadline for submission of presentation proposals, research papers, and abstracts, is November 3, 2008.  (2)  Individuals who submit materials with complete contact information will be notified by November 15, 2008, whether their material advances through the competitive selection process for conference presentation.  (3)  At the option of individual authors/presenters, all presented materials will be published in a Proceedings shortly after the conference.  To be included in the Proceedings, individuals must submit their respective material in Microsoft Word format along with a signed approval-to-publish-Proceedings form by Friday, December 12, 2008.

Academicians, practitioners, and others are invited to present research, papers, proposals, and perspectives.

Everyone is invited to attend PAC2008, whether as a presenter or only as an interested observer.  Likewise, Session Chairs and other volunteers are welcome and encouraged.  And, also thanked, along with all sponsors, supporters, and participants, for their generous time, energies, and resources to make PAC2008 possible.

Sincerely,

       
Gordon Patzer

Gordon Patzer, Ph.D.
PAC 2008, Primary Contact Person

First Email: 
gpatzer@fms.edu

Second Email: 
PAC2008@GordonPatzer.com
 
 
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Fundamentally, physical attractiveness can be defined simply as how pleasing someone or something appears.  Due to the context or dynamics in which it occurs, physical attractiveness can be a blessing or a curse, an asset or a liability, a benefit or detriment.  It can grant power or confer weakness.  Accordingly, physical attractiveness comprises a phenomenon with values, order, processes, and consequences far more than meets the eye.  The collective realities concerning the physical attractiveness dimension of appearance can be reasonably designated by the descriptive term, Physical Attractiveness Phenomenon (abbreviated, PAP).
 
Thursday, 4-December-2008 (Sessions 1.1 through 1.10)

10:00 AM to 11:30 AM  --  Session 1.1
Conference Session:  Conference Opening Session

                         Welcome - Professor Kapur
                          Keynote - Professor Patzer
                          Chief Guest - Speaker To Be Determined
                          President’s Welcome Address - Professor Mitra, Dean and Head, DU FMS
                          Vote of Thanks - Speaker To Be Determined

11:30 AM to 12:00 NOON  --  Session 1.2
Break / High Tea

12:00 NOON to 1:30 PM  --  Sessions 1.3 and 1.4
Conference Concurrent Breakout Sessions

Session 1.3  --  Program A: People and Physical Attractiveness
Presentations focused on areas in which physical appearance/attractiveness of people yield different perceptions, expectations, behaviors, etc., preferably 2 to 3 academics presenting either research conducted or research proposed

Session 1.4  --  Program B: Products and Physical Attractiveness
Product design panel, maybe two marketing executives and a design engineer: FMCG (fast moving consumer goods) company such as Unilever: Sunsilk shampoo products, Colgate-Palmolive, Procter & Gamble: Clearasil(?), etc.

1:30 PM to 2:30 PM  --  Session 1.5
Lunch (with table discussions and no conference speaker)

2:30 PM to 4:00 PM  --  Sessions 1.6 and 1.7
Conference Concurrent Breakout Sessions

Session 1.6  --  Program A:  Research proposed to be conducted, concerning physical attractiveness, probably university faculty and possibly also students and others.

Session 1.7  --  Program B:  Medical professionals, such as esthetic dentist, cosmetic surgeon, and dermatologist.

4:00 PM to 4:15 PM  --  Session 1.8
Break / Evening Tea

4:20 PM to 6:00 PM  --  Session 1.9
Conference Plenary Session:  Speaker and Topic To Be Determined, possibly (a) open floor discussion about the next (and beyond) Physical Appearance conference with (b) a small wrap-up of the day for the current conference with a limited comment about the next day conference proceedings.

6: 00 PM  --  Session 1.10
Disband/End-of-conference-first-day


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Friday, 5-December-2008 (Sessions 2.1 through 2.6)

9:30AM to 10:00 AM  --  Session 2.1
Breakfast coffee and tea (and possibly light breakfast foods/snacks)

10:00 AM to 11:30 AM  --  Sessions 2.2 and 2.3
Conference Concurrent Breakout Sessions

Session 2.2  --  Program A: Academicians with topic(s) to be determined.

Session 2.3  --  Program B: Practitioners with topic(s) to be determined.


11:30 AM to 12:00 NOON  --  Session 2.4
Break / High Tea

12:00 NOON to 1:30 PM  --  Session 2.5
Conference Plenary Session:  Conference Closing Session

Chief Guest / Validatory Session - Speaker To Be Determined
Vote of Thanks - Professor Mitra, Dean and Head, DU FMS
Report of Conference - Professor Patzer
Welcome to Closing Session - Speaker To Be Determined
Conclude and adjourn PAC 2008 - Speaker To Be Determined

1:30 PM  --  Session 2.6
Lunch (with table discussions and no conference speaker)

Please note that the conference program is being finalized with suggestions and volunteers welcome.  If you would like to share you research (already conducted or proposed), knowledge, expertise, experiences, perspectives, etc., please email me (gpatzer@fms.edu) with (1) your name and title, (2) contact information, (3) proposed presentation title, and (4) brief abstract/description of the material you would like to present, before November 1, 2008. 

I encourage all who might be interested to present, to submit you suggestion/proposal.  Registration fees to the conference will be waived for all presenters.

Thank you, Gordon Patzer, Conference Chairperson.

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                         Physical  Appearance  Conference  2008
                         Theory - Research - Perspectives - Realities
                         Thursday 4-December to Friday 5-December 2008
                          University of Delhi Conference Centre
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                                            Conference Registration

Registration is required to attend the Physical Appearance Conference 2008, and includes all food served and one copy of the post-conference published Proceedings. 

Regardless of days or length of attendance, the non-refundable registration fees will be:

                         General attendees  --  India Rs.750
                         Students with proof of ID  --  India Rs.250
                         Presenters in one or more sessions - Registration fee waived

The above registration fee amounts apply if the conference registration fee is paid before 24-November-2008.  An additional India Rs.50 fee will be required for registration payments received after 24-November-2008 or on-site on either day of the conference.

Registration fee can be paid only in cash or check and in advance of the conference the payment can be sent or delivered to: ##########################
 
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                                       Contact Persons, Questions and Answers

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                                         Physical  Appearance  Conference  2008
                                     Theory - Research - Perspectives - Realities
                                  Thursday 4-December to Friday 5-December 2008
                                           University of Delhi Conference Centre
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For questions and answers, please contact the appropriate person below.  If that person does not know the answer, he will contact the appropriate person who will know the answer or he will direct you accordingly.

To submit presentation proposals, research papers, and abstracts, as well as to inquire about volunteering to assist with the conference, inquiring about the conference proceedings, and inquiring about policy and procedure issues regarding this conference, please contact:

                         Professor Gordon Patzer
                         Conference Chairperson
                         Email #1:  gpatzer@fms.com
                         Email #2:  PAC2008@GordonPatzer.com
                         Postal mailing address:  University of Delhi, Faculty of Management Studies, Delhi, INDIA 110 007
                         Office telephone (landline) at DU FMS:  27666382, extension 219
                         Office FAX: ##-###-###########
                          Mobile telephone:  9718020797


For questions about the Delhi University Conference Centre, how or where to make registration payments, questions about locations or local travel directions, conference served food, and other procedural and logistical questions, please contact:

                         Atul ####
                         Email:  ##########gpatzer@fms.com
                         Postal mailing address:  University of Delhi, Faculty of Management Studies, Delhi, INDIA 110 007
                         Office telephone (landline) at DU FMS:  #########, extension ###
                         Office FAX: ##-###-###########
                          Mobile telephone:  ###########

                         Support person #2
                         Email:  ##########gpatzer@fms.com
                         Postal mailing address:  University of Delhi, Faculty of Management Studies, Delhi, INDIA 110 007
                         Office telephone (landline) at DU FMS:  #########, extension ###
                         Office FAX: ##-###-###########
                          Mobile telephone:  ###########

                        Support person #3
                         Email:  ##########gpatzer@fms.com
                         Postal mailing address:  University of Delhi, Faculty of Management Studies, Delhi, INDIA 110 007
                         Office telephone (landline) at DU FMS:  #########, extension ###
                         Office FAX: ##-###-###########
                          Mobile telephone:  ###########


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++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Please print this one-page "Conference Registration" basic form, complete the information, and submit it with your registration payment.

Thank you, Professor Gordon Patzer
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
I intend to attend all or some of the Physical Appearance Conference 2008 to be held December 4 to 5, 2008, at the University of Delhi Conference Center.

Please check one (individuals paying student registration fee should be prepared to show valid student ID):

_________ General attendees  --  India Rs.750

_________  Students with proof of ID  --  India Rs.250

_________  Presenters in one or more sessions - Registration fee waived


Name:  ____________________________________________________________________________________


Email:  _____________________________________________________________________________________


Address (optional):  ___________________________________________________________________________


Date Registration Submitted:  ____________________________________________________________________
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Conference Program